B2B Growth Specialist

Job description

Do you want to take part in the education revolution? Would like to join a company leading the way? So, join us!

 

OpenClassrooms recently raised $60M to accelerate its global development and is now looking for people passionate with making education more accessible.

 

Companies and jobs are being transformed. Skills have to be constantly updated, and new digital profiles are harder to get. Professional training and recruitment methods need a revamp.

 

We are developing our B2B offers towards employers. We are looking for a B2B Growth Specialist with 2 years professional experience on a similar job (growth hacker, online marketing manager).

 

You know your target personas very well and have the right ‘grip’ in your campaigns to hook them.  To you, ‘Online Marketing’ is not just about being an online expert - it’s also about putting your fingers on you targets’ pain points with the right quality and messaging.

 

You already demonstrated your capacity to analyze all of your actions and to be eager to make it better - all the time. You are also a creative person and you have been able to put yourself in the shoes of your target personas to find the best way to convince them.

 

You believe you have the right profile? Join us and make a difference!

 

As a B2B Growth specialist, you will be responsible for generating leads and facilitating lead handover to sales team, based on an ever-increasing knowledge & understanding of your campaigns.

 

 


REPORTING LINE

 

Reports to the B2B Marketing Director

 

RESPONSIBILITIES

 

 

Working alongside our B2B Marketing Director, you will:

 

  • Create & develop growth campaigns, via all relevant channels (SEA, affiliation, Facebook ads, LinkedIn ads, etc.);
  • Make sure you generate relevant leads for our sales team;
  • Be responsible to meet Marketing & Sales’ SLA and score leads the right way to optimize their handover on the Sales team side;
  • Experiment & test constantly to identify & refine acquisition channels and optimize conversion funnels. Your craziest ideas are welcome as long as they improve our KPIs;
  • Source & execute partnership opportunities to generate new leads;
  • Process & analyze available data to increase knowledge of our different key audiences, suggest the right adjustments and to optimize performance continuously;
  • Build, own & share KPIs reporting, including cost of acquisition per channels;
  • Stay up-to-date with growth marketing trends and work to apply industry best practices;
  • Manage external service providers.

 

 

Requirements

SKILLS REQUIRED

 

  • Team-player with excellent written and communication presentation skills; Creative problem-solver with the ability to convey its solutions and influence cross-functional teams; Data-driven mindset with focus on real-time performance optimization and testing everything;
  • Perfect knowledge of online marketing channels (Facebook, Linkedin and Google Ads in particular);
  • Able to imagine and set up custom marketing approaches such as media outreach or affiliation tactics;
  • Curiosity for coding, technology and user-centered product is a must; knowledge of HTML, CSS, JavaScript is a plus; Proficiency in Salesforce Reports
  • Entrepreneurial attitude and an affinity for online marketing (email, push, in-product), an ability to operate and coordinate with multiple stakeholders across Marketing and Sales Teams.
  • Capacity to analyze results alongside with creativity to set up and test out growth tricks will make the biggest difference.

 

 REQUIREMENTS

 

  • Up to 2 years of B2B experience in a demand generation or lead generation role for a technology company ideally in a startup environment;
  • An ability to thrive in a result-driven environment and to demonstrate achievements backed by data.


HIRING PROCESS

 

The journey starts with a phone interview and a meeting with Audrey, Hiring Manager and Edouard, B2B Marketing Director.

Then we plan face to face meetings with 2 members from the Marketing Team and 2 members from another OC Team. You will be asked to provide us with 3 professional references contact detail.

 

Feel free to get the gist of who we are : https://openclassrooms.com/courses/how-do-we-work-at-openclassrooms

 

WHAT WE OFFER

 

Public transportation in Paris and suburbs for free (Pass Navigo paid by OpenClassrooms)

- Health insurance for free (“Mutuelle” monthly fee entirely paid by OpenClassrooms)

- Meal vouchers (Employer contribution at the max authorized by law)

- Access to gym for free (GymPass paid by OpenClassrooms)

- Unlimited days off and a 1.000€ premium once a year for 15+ days off taken

- Access to remote working

- A company MacBook

- A work environment and a strong culture built on agility, openness, respect and high quality

 

 

OpenClassrooms is a French hyper-growth company eligible to the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouse and dependent minor children.

More information here : https://visa.lafrenchtech.com/4/french-tech-visa-for-employees