Performance Marketing Specialist H/F/X

Performance Marketing Specialist H/F/X

OpenClassrooms is a mission-driven company that makes education accessible to everyone, everywhere. 🌎

DESCRIPTION OF THE COMPANY

OpenClassrooms is a mission-driven company that makes education accessible to everyone, everywhere. 🌎

We are the leading online education platform in Europe and Africa, offering fully accredited online diplomas based on the skills of the future and gathering each month a passionate community of 2 million students from around the world.

We are very proud to be part of the B Corp community (more than 3,500 companies that combine profit and general interest) and to have the Great Place to Work label. OpenClassrooms is also part of the Next40 group for the second consecutive year.

We have recently announced new fundraising of 80 million dollars. This will help us invest in our product, continue our growth and make education even more accessible across the world!

 

Welcome to the revolution of education! #BecomeFutureProof


RESPONSIBILITIES

You’ll be responsible for 

  • Owning and delivering on the acquisition target volume of new students applicants for a specific program with a multi-channel approach
  • Build robust monitoring, optimisation and testing framework to monitor, report and improve campaign performance (considering volume, quality, cost) in terms of CTR, CPL, CAC;
  • Collaborate with Product Marketing to build a deep understanding of the target audience for this program and ideal customer profile, and build smart strategies and campaigns to engage this audience effectively;
  • Define clear creative briefs to get the ad creative needed to engage our target audience;
  • Research and vigorously test various marketing channels, including paid social and search, and build a media mix that delivers the right messages at the right time in the user journey;
  • Frame, execute and report on marketing experiments (a/b & mvt testing), e.g. ad copy & visuals and landing page tests;
  • Share performance and insights across the business and leadership team to inform the broader acquisition strategy for your respective program.

 

REPORTING LINE

Reports to the Performance Marketing Director

 

EXPERIENCE & SKILLS REQUIRED

The ideal candidate for this position would:

  • have 3-5 years of relevant experience in a paid marketing, growth or demand-generation role, with a track record of achieving business objectives and improving performance;
  • have hands-on campaign management with expertise in at least one core (paid) channel (search, social, display) and basic knowledge of SEO;
  • have experience using marketing automation & tracking tools (Google Analytics, Google Tag Manager, Segment, Salesforce, Hubspot, Hotjar, Zapier);
  • be willing to get their hands dirty to get things done;
  • be willing to think out of the box and take risks in order to move the needle;
  • display strong project management skills with the capacity to score and prioritize initiatives;
  • be comfortable with building landing pages, but using drag-and-drop modules and adapting them to be fit for purpose (Hubspot or similar) - plus points for HTML & CSS knowledge;
  • be able to collaborate with different teams in order to contribute towards a team goal (CRM, Sales, UX, Product, Creative);
  • have a love for data and a proven track record of analyzing campaign performance and identifying actionable insights to achieve your key metrics;
  • be a constant learner to stay up to date with the best marketing and growth hacking practices;
  • have experience with a freemium model and/or within a start-up, scaleup or agency is a plus;
  • be autonomous & comfortable being accountable with owning and delivering on KPIs;
  • have great communication and collaboration skills with the ability to clearly present an action plan, monitor it and share regular reports.

 

OTHER REQUIREMENTS

  • Action-driven: you are curious about quickly testing new initiatives, collecting results and feedback, before scaling your efforts;
  • Data mindset: you make decisions based on reliable data you collect and challenge your stakeholders
  • Work environment: experience working in a fast-growing company, where speed is key;
  • Curiosity: you are up-to-speed on the latest and best practices in digital marketing & user acquisition;
  • Passion for making a difference: strong interest in ed tech and how online education platforms can have a social impact;
  • English required: you have at least a C1-level of English.


WHY JOIN US

  • A work environment and a strong culture built on agility, openness, respect and high quality
  • A competitive salary
  • Health insurance (“Mutuelle”) monthly fee entirely paid by OpenClassrooms and remote medical consultations for free
  • Access to professional development training sponsored by OpenClassrooms
  • Pass Navigo entirely paid by OpenClassrooms
  • Meal vouchers (Employer contribution at 60%, the max authorised by law)
  • Access to the gym for free (Gymlib paid by OpenClassrooms)
  • Unlimited days off, and after 1 year at OpenClassrooms, a 1.000€ premium once a year for 15+ days off taken
  • “Remote  First” work policy
  • A company MacBook / PC


HIRING PROCESS

  • The journey starts with the first interview with a member of the Talent Acquisition team
  • Then a videoconference with the Manager of the team you are applying to join
  • This will then be followed by a case study to validate your practical job-related skills 
  • For the very final round, you will meet other team members (Brand & Comms, Learning, Employers & Student Success, Finance…)
  • Finally, you will be asked to provide us with professional references including contact details. 

 

Intrigued? We’d love to hear from you! Apply today — we’re standing by for your resume!

 

Feel free to check our online course How do we work at OpenClassrooms  to get the gist of who we are.

👉 OpenClassrooms is a French hyper-growth company eligible for the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouse and dependent minor children. More information here

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, take up challenges, meet awesome people every week, and change the world, a little bit, every day!

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

OpenClassrooms, Paris

10 Quai de la Charente
75019 Paris Directions hello@openclassrooms.com +(33)1 80 88 80 30

Perks & benefits

  • "Remote First" Policy

    You can work from home and/or from the office

  • Flexible timetables

    Results rather than presence oriented!

  • Medical Insurance

    An excellent health insurance for you and your family

  • Meal vouchers

    Meal vouchers for all working days

  • Free gym subscription

    Unlimited vouchers for sports through Gymlib (France)

  • Travel expenses

    Full coverage of travel expenses and public transportation

  • Unlimited days off

    Unlimited days off and a 1.000€ premium once a year for 15+ days off taken (after one year of seniority)

  • A Macbook / PC and everything you need to be productive

    It includes weekly organic fruit baskets, unlimited tea, coffee, and candies that are offered at the office. If you work remotely, we'll provide you with the necessary equipment (screen, desk, chair, bluetooth headset etc.)

What is it like to work at OpenClassrooms?

 

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