Brand Director H/F/X

Brand Director H/F/X

DESCRIPTION OF THE COMPANY

OpenClassrooms is a mission-driven company that makes education accessible to everyone, everywhere. 🌎

We are the leading online education platform in Europe and Africa, offering fully-accredited online diplomas based on the skills of the future and gathering each month a passionate community of 2 million students from around the world.

We are very proud to be part of the B Corp community (more than 3,500 companies that combine profit and general interest), and to have the Great Place to Work label. OpenClassrooms is also part of the Next40 group for the second consecutive year.

We have recently announced a new fundraising of 80 million dollars. This will help us invest in our product, continue our growth and make education even more accessible across the world!

 

Welcome to the revolution of education! #BecomeFutureProof

Our mission at OpenClassrooms is to make education accessible to everyone, everywhere. As such, we’re recruiting thousands of new students every month, in Europe and beyond; growth is the engine we’re relying on to expand our impact and fulfil our mission. 

We know that a strong, vibrant brand is indispensable to increase awareness and consideration among potential customers - students, but also public partners and partnering companies. We already laid the groundwork, now is the time to take OpenClassrooms to the next level and craft an inspiring and impactful brand experience. 

OpenClassrooms is looking for its brand director to lead that endeavour. Reporting to the Chief of Staff and with a dotted line to the VP, Marketing, the Head of Brand will act as the company’s chief brand strategist and brand guardian, and build the right brand narratives at each stage of our customer journeys. 

What will it take for you to succeed in this role? A keen understanding of how to weave brand and impact, articulate thinking about brand activism and brand utility, and ability to build innovative, pioneering brand experiences in line with our mission-driven ethos; and obviously a confirmed brand building expertise in a 100% online environment. 


RESPONSIBILITIES

  • Build a consistent, exciting brand strategy covering the entirety of the OpenClassrooms experience, from sourcing and recruitment to job placement 
  • Build the missing links between mission and customer experience for all OpenClassrooms lines of business  
  • Create the related KPIs for the OpenClassrooms brand: awareness, consideration, conversion and sales; implement the control structure
  • Lead and act as OpenClassrooms' brand ambassador within the company and embed our brand strategy in every department.
  • Work closely with a large number of stakeholders (design, product marketing, product teams etc.) inside and outside the company to implement that strategy
  • Create and implement the right brand assets, in close partnership with all relevant stakeholders 
  • Create and implement the adapted processes to secure consistency and quality throughout the OpenClassrooms journey 
  • Manage the attached budget, manage the work and output of agency partners, assess the work of partners and recruit whatever is missing 


REPORTING LINE

Reporting to the Chief of Staff and with a dotted line to the VP, Marketing.


YOU WILL LOVE THIS JOB IF

  • You have the ability to combine data and creativity to create stellar brand experiences
  • You have the ability to combine strategic thinking and strong execution skills, in a fast-paced environment 
  • You have a keen interest for mission-driven, responsible corporate environments 
  • You speak Fluent English 

 

YOUR BACKGROUND

  • At least 10 years of experience in branding and advertising; agency experience is a must 
  • Knowledge of consumer-facing brands in 100% online environments 


WHY JOIN US

  • A work environment and a strong culture built on agility, openness, respect and high quality
  • A competitive salary
  • Health insurance (“Mutuelle”) monthly fee entirely paid by OpenClassrooms and remote medical consultations for free
  • Access to professional development training sponsored by OpenClassrooms
  • Pass Navigo entirely paid by OpenClassrooms
  • Meal vouchers (Employer contribution at 60%, the max authorised by law)
  • Access to the gym for free (Gymlib paid by OpenClassrooms)
  • Unlimited days off, and after 1 year at OpenClassrooms, a 1.000€ premium once a year for 15+ days off taken
  • “Remote  First” work policy
  • A company MacBook / PC


HIRING PROCESS

  • The journey starts with the first interview with a member of the Talent Acquisition team
  • Then a videoconference with the Manager of the team you are applying to join
  • This will then be followed by a case study to validate your practical job-related skills 
  • For the very final round, you will meet other team members (Brand & Comms, Learning, Employers & Student Success, Finance…)
  • Finally, you will be asked to provide us with professional references including contact details. 

 

Intrigued? We’d love to hear from you! Apply today — we’re standing by for your resume!

 

Feel free to check our online course How do we work at OpenClassrooms to get the gist of who we are.

👉 OpenClassrooms is a French hyper-growth company eligible for the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouse and dependent minor children. More information here

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, take up challenges, meet awesome people every week, and change the world, a little bit, every day!

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

OpenClassrooms, Paris

10 Quai de la Charente
75019 Paris Directions hello@openclassrooms.com +(33)1 80 88 80 30

Perks & benefits

  • "Remote First" Policy

    You can work from home and/or from the office

  • Flexible timetables

    Results rather than presence oriented!

  • Medical Insurance

    An excellent health insurance for you and your family

  • Meal vouchers

    Meal vouchers for all working days

  • Free gym subscription

    Unlimited vouchers for sports through Gymlib (France)

  • Travel expenses

    Full coverage of travel expenses and public transportation

  • Unlimited days off

    Unlimited days off and a 1.000€ premium once a year for 15+ days off taken (after one year of seniority)

  • A Macbook / PC and everything you need to be productive

    It includes weekly organic fruit baskets, unlimited tea, coffee, and candies that are offered at the office. If you work remotely, we'll provide you with the necessary equipment (screen, desk, chair, bluetooth headset etc.)

What is it like to work at OpenClassrooms?

 

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