Acquisition Marketing Expert

Job description

OpenClassrooms makes education and career mobility accessible to everyone, everywhere. 🌎

We are the leading online education platform in Europe and Africa, offering fully-accredited online diplomas based on the skills of the future and gathering each month a passionate community of 2 million students from around the world.

OpenClassrooms is accelerating its business development and is looking for people passionate about making education accessible and helping employers manage their talents.

Welcome to the revolution of education! #BecomeFutureProof

Mentors are at the heart of our educational model and of the competitive differentiation of OpenClassrooms.

To support our very strong growth, we are looking for several thousand new Mentors by the end of 2021.

Your mission is to define and orchestrate all initiatives to generate a maximum of qualified leads to support business needs, on an international scale, at the best price.

More specifically:

Define and roll the acquisition strategy out:

  • Manage a budget of several hundred thousand euros;

  • Test and select the best acquisition levers (affiliation, partnerships, retargeting, social networks, etc.) using an ROI approach;

  • Develop internal synergies between teams to identify new opportunities for sourcing mentors at the best price.

Pilot lead acquisition agencies:

  • Monitor results closely, pilot weekly meetings, challenge agency proposals and explore new channels;

  • Build the content for each channel, finding the best "tone" to address our targets and embody the values ​​of the brand.

Pilot internal acquisition campaigns:

  • Launch and optimize campaigns on B2B (Google, Linkedin) and B2C (Facebook) networks;

  • Build reports to analyze the performance of each campaign using tools such as Google search console, Google Ads, Google Analytics (to be implemented);

  • Implement UX tactical, A / B testing, journey and conversion improvements.

Manage the brand image and notoriety

  • In partnership with the Marketing team, continue to build the image and brand awareness, under the mentoring angle, with target audiences;

  • Define and implement effective communication campaigns, in France and internationally, and ambitious partnerships.

Job requirements


  • You are a Digital Marketing expert with +7 years of successful experience on operational and strategic issues, in an international environment;

  • You are an expert in Online Performance Marketing (Google Ads, Facebook ads, SEA, etc.)

  • You have at least 3 years of experience working with lead acquisition and growth hacking agencies.


  • You have an obsession with data. You have already been told that your reports were the most beautiful that the earth has ever worn;

  • You are an outstanding strategist, able to manage complex projects and take the right initiatives to carry them out;

  • You also like to get your hands in the operational sludge and go down into the hold to understand all the workings of your business;

  • You demonstrate a strong problem-solving attitude, your mantra is "there are no problems, there are only solutions", you never back down from an obstacle;

  • You build and maintain excellent interpersonal relationships with internal and external actors;

  • Changing environments stimulate you and allow you to constantly question our way of doing things to find a more qualitative and scalable one;

You are bilingual French / English.


  • A work environment and a strong culture built on agility, openness, respect and high quality
  • A competitive salary
  • Pass Navigo entirely paid by OpenClassrooms
  • Health insurance (“Mutuelle”) monthly fee entirely paid by OpenClassrooms and remote medical consultations for free
  • Meal vouchers (Employer contribution at 60%, the max authorised by law)
  • Access to the gym for free (Gymlib paid by OpenClassrooms)
  • Unlimited days off, and after 1 year at OpenClassrooms, a 1.000€ premium once a year for 15+ days off taken
  • “Remote First” work policy
  • A company MacBook
  • Possibility to access professional development training sponsored by OpenClassrooms


  • The journey starts with a phone interview with Talent Acquisition Manager (20 min)
  • Business Case
  • Meeting with the Team Director and then with our VP of Mentorship Success
  • Meeting with some members of the Mentorship team
  • For the very final round, you will meet other teams in OpenClassrooms (Brand & Comms, Education, Employers & Student Success, Finance…)
  • You will be asked to provide us with professional references including contact details.

Excited? We’d love to hear from you. Please click “apply” to submit your application.

Feel free to get the gist of who we are:

👉 OpenClassrooms is a French hyper-growth company eligible for the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouse and dependent minor children.

More information here:

👉 We value diversity and welcome everyone who wants to join us and make education accessible. We are at an exciting moment and we deeply believe that various backgrounds and experiences will lead to a better product for our students.

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, take up challenges, meet awesome people every week, and change the world, a little bit, every day!