B2B Business Development Representative

Job description

OpenClassrooms makes education and career mobility accessible to everyone, everywhere. 🌎

We are the leading online education platform in Europe and Africa, offering fully-accredited online diplomas based on the skills of the future and gathering each month a passionate community of 3 millions of students from around the world.

Welcome to the revolution of education ! #BecomeFutureProof

This is a new position in the Marketing & Growth Department, with direct report to the B2B Marketing & Growth director.

The B2B segment has become a strategic focus in 2020, with two focus: Learning solutions for midcap and enterprise (>1K employees) and Apprenticeships recruitment solution for SMB and large caps.

The Business Development Representative (“BDR”) team is the prospection arm on the B2B market, with a major focus on strategic enterprise accounts. The team is growing to reach our ambitious business goals.It works closely on a day-to-day basis with the growth marketing and account executive team.

BDRs initiate exploratory calls and conversation with prospects to see if they'd be potential customers. They need to discover customer’s challenges and projects in HR (Learning & Development, recruitment) and communicate OpenClassrooms value proposition to prospective customers.

If the prospect is a good fit, the BDRs will schedule a discovery call or meeting for an account executive. It's up to the account executive to deepen the relationship with the prospect and eventually get them to close.


As a business development representative, you will:

  • Use prospecting strategies to lead initial outreach to prospects. For example, it will include mapping targeted account, build and operate semi-automated prospecting sequence, write highly personalized email.
  • Identify the needs and challenges of the prospective customer
  • Determine the prospect's interest in OpenClassrooms learning and recruitment solutions
  • Schedule discovery meetings for sales representatives and prospects
  • Achieve quota of activities per week/month and monthly target of meeting

Job requirements

Required qualifications:

  • Excellent phone, writing, and listening skills in French
  • Self-starter who has a desire to learn, grow, and excel in their role
  • Knowledge of business processes and organizational structures
  • Interest in SAAS, Online education, digital transformation, HR strategies

Desired qualifications:

  • Experience reaching or exceeding weekly activity goals and monthly quotas
  • Familiarity with Salesforce, Outreach, Linkedin Sales Navigator
  • Understanding of HR function need and challenge
  • Creativity and proactivity in suggesting new programs
  • Experience in B2B sales and on Education / HR target is a plus
  • Great English communication skills, both written and verbal


  • At least one year of professional experience
  • B.A., B.S. Degree (Master ?)


Reports to Yann Bienvenu - B2B Marketing Director


The journey starts with a phone interview and a meeting with the Talent Acquisition Manager.

Then we plan face to face meetings with:

  • Hiring Manager
  • Marketing Growth Team
  • And a few other people from teams across the organization

You will be asked to provide us with professional references

You will be asked to perform a short test

Feel free to get the gist of who we are: https://openclassrooms.com/courses/how-do-we-work-at-openclassrooms


    • Pass Navigo paid by OpenClassrooms
    • Health insurance for free (“Mutuelle” monthly fee entirely paid by OpenClassrooms)
    • Meal vouchers (Employer contribution at the max authorized by law)
    • Access to gym for free (Gymlib paid by OpenClassrooms)
    • Unlimited days off and a 1.000€ premium once a year for 15+ days off taken
    • Access to remote working
    • A company MacBook
    • A work environment and a strong culture built on agility, openness, respect and high quality

👉 OpenClassrooms is a French hyper-growth company eligible to the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouse and dependent minor children.

More information here: https://visa.lafrenchtech.com/4/french-tech-visa-for-employees

👉 We value diversity and welcome everyone who wants to join us and make education accessible. We are at an exciting moment and we deeply believe that various backgrounds and experiences will lead to a better product for our students.

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, take up challenges, meet awesome people every week, and change the world, a little bit, every day! 🌎