Employer Growth Marketing Director

Job description


OpenClassrooms makes education and career mobility accessible to everyone, everywhere. We are the leading online education platform in Europe and Africa, offering fully-accredited online diplomas based on most demanded competencies and gathering each month a passionate community of 3 million students from around the world.

Welcome to the revolution of education ! #BecomeFutureProof

 

THE JOB

OpenClassrooms is accelerating its business development and is looking for people passionate with making education accessible and helping employers manage their talents.

At OpenClassrooms, we proactively match students and employers. As we receive qualified students’ applications from the Students team, our Matching team then pairs students with “qualified job postings” from the Employers team.

Part of the Employers team, the Employer Growth Marketing Director will be a key stakeholder of OpenClassrooms revenue generation. He or she is responsible to define and execute our Employer qualified sales leads and “qualified job postings” acquisition strategy.

The ideal candidate will have a proven record of growing a high-profile brand, building and managing a world class team and continuously optimizing our B2B growth & marketing qualified leads generation engine.

Initially the role is focused in acquiring “qualified job postings” from Employers based in France and French speaking countries, with responsibilities expanding internationally in the mid-term.


WHAT WE EXPECT FROM YOU

  • Build a growth marketing engine designed for generating sales leads from Employers and Qualified Job Postings to be matched with student profiles;

  • Design Employer funnel and continuously optimize lead qualification & nurturing in order to improve acquisition & conversion rates;

  • Analyze the Employer journey & lifecycle and define an anti-churn & retention strategy to increase Lifetime value;

  • Standardize & structure processes, build marketing automation infrastructure and source tools to scale growth;

  • Set the right analytics tools to drive strategy around attribution, tracking and landing experiences for all acquisition efforts;

  • Develop a strong understanding of our targeted audiences & personas in close partnerships with our Communications team;

  • Manage & grow a marketing team, across different functions, (SEO, lead generation, conversion optimization, CRM etc.), set up goals & priorities, align ways of working and spread best practices;

  • Report on both marketing (CAC, CPL, Conversion Rates etc.) & financial performance (revenues, gross margin etc.) and ensure continuous optimization of acquisition efforts.

Requirements

EXPERIENCE & COMPETENCIES

  • 7+ years of experience in B2B sales and/or marketing job roles;

  • 5+ years of experience in building and managing high-performing teams;

  • 5+ years of experience in multi-funnel digital growth marketing with complex campaigns & significant budget;

  • Fluent across digital marketing channels - SEO, SEA, Facebook, LinkedIn, Partnerships etc. - with demonstrated hands-on experience;

  • Solid knowledge of lead generation tactics and lead scoring tools;

  • Experience with offline channels and working with external agencies;

  • Strategy leader with excellent verbal & written communication skills;

  • Analytical skills, at ease with data, spreadsheets modelling & analytics tools;

  • Knowledge of SQL and/or other data processing language would be a plus;

  • Ability to define, document, standardize processes, share with team and finally source tools to automate efforts;

  • Have worked in cross-functional environment along with engineers, data analysts and Product Managers;

  • Bilingual in French and English (C1-level minimum, native English is a plus);

  • Understanding and ideally hands-on capabilities with OpenClassrooms current technical architecture (see below).

 

Digital marketing and data analysis architecture

  • CRM & Nurturing: Salesforce, and hubspot for leads and targeting;

  • Emailing: Hubspot, Blueshift, MixMax;

  • Customer journey: Google Analytics 360, DoubleClick Campaign Manager, Google Ads and Salesforce for ad-centric, site-centric & offsite journey sync;

  • Data: Data-warehouse RedShift on Amazon Web Services;

  • Analysis & visualization: Periscope Data & Tableau Software;

  • Tracking: Segment.com & Google Tag Manager;

  • Modelization: SQL for the datasets, Python & Pandas/Numpy to modelize;

 

WHAT ELSE ARE WE LOOKING FOR?

  • Action-driven: you are curious about quickly testing new initiatives, collecting results and feedback, before scaling your efforts:

  • Data mindset: you make decisions based on reliable data you collect and challenge your stakeholders, based on specific metrics;

  • Work environment: experience working in a fast-growing company, where speed is key;

  • Coach attitude: you are a player but most & foremost a strong coach, able to motivate & inspire your collegue to become everyday better at what they do;

  • Collaborative: you communicate constructively learnings collected from clients and you build processes in sync with other teams;

  • Passion for making a difference: you are interested in Ed Tech and how online education platforms can have a social impact;

HIRING PROCESS

The journey usually starts with a phone interview and a meeting with Audrey or someone else in the HR department. Then we plan face-to-face meetings with Rémy, VP Employer and some team members within the Revenue department. At one point you will meet with some other team members to discuss about OpenClassrooms’ Values and Culture.  We'll also take time for you to walk around our facilities and have chats with our people.

You will be asked to provide us with 5 professional references contact detail.

Feel free to get a gist of who we are here.


WHAT WE OFFER

  • Public transportation in Paris (Pass Navigo) and suburbs for free;

  • Health insurance (“Mutuelle” monthly fee entirely paid by OpenClassrooms);

  • Meal vouchers (Employer contribution at the max authorized by law);

  • Access to gym for free (Gymlib paid by OpenClassrooms);

  • Unlimited days off and a 1.000€ premium once a year for 15+ days off taken

  • Access to remote working;

  • A company MacBook;

  • A work environment and a strong culture built on agility, openness, respect and high quality.

👉 OpenClassrooms is a French hyper-growth company eligible to the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouse and dependent minor children. More information here: https://visa.lafrenchtech.com/4/french-tech-visa-for-employees

 

👉 We highly value a workplace free from discrimination and we strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our students. This is something we value deeply and we encourage everyone to come be a part of revolutionizing Education.

 

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, take up challenges, meet awesome people every week, and change the world, a little bit, everyday!