Head Of Social Media

Job description

OpenClassrooms is the leading online education and employment platform in the world, with a mission to make quality education and career advancement accessible and affordable to all.

OpenClassrooms is an alternative to traditional higher education offering students the chance to earn associate’s, bachelor’s and master’s-level diplomas at their own pace, fully online, and with the guidance of a dedicated mentor. OpenClassrooms also helps students find work in their target field.


The curriculum is designed to make students job-ready, teaching the skills and competencies needed for the most in-demand jobs on the market today. That includes programs in areas such as development, data, and design. Right now, more than a million people are studying with OpenClassrooms across 170 countries.


At OpenClassrooms, we are rethinking education for the modern age.

Won’t you join our education revolution? #BecomeFutureProof




As Head of Social Media, you will manage OpenClassrooms’ social media platforms in both English and French. Our current platforms are LinkedIn, Twitter, Instagram, and Facebook, as well as our internal student networks. These accounts will promote our social-first content, rich blog posts and videos being created by our content marketing production team, our courses and programs, events, our partnerships and campaigns. In collaboration with all stakeholders you will shape the voice of OC on social to resonate with our growing communities.


You will be asked to create the overarching social media playbook and content calendars across platforms and target markets. Our primary markets are French-speaking and English-speaking. Content must foster community and align with cultural touchpoints for each market.  


As Head of Social Media, you will also have to ideate and oversee the production of social-first content from scratch such as Facebook and Instagram stories, Instagram posts, lives and whatever else is part of your strategy.


You must be able to take ownership of all that is social media with a can-do attitude, willingness to collaborate and ability to find solutions in a fast-paced environment. You will be detail-oriented with an emphasis on organization and planning ahead.


Tasks will include but are not limited to:

  • Creating content calendars for each platform in both languages

  • Setting KPI’s and measuring success

  • Writing social posts in French and English

  • Collaborating with our content managers and agencies on content ideas and production

  • Collaborating with our creative director on visuals

  • Finding and managing freelancers to produce social-first content

  • Managing the production of stories and lives and/or creating them yourself

  • Scheduling posts

  • Developing relationships with influencers and thought-leaders in education and OC program-themed fields.

  • Engaging with our online community – responding to comments

  • Attending events and live posting

  • Producing lives

Requirements

Competencies Required

The Head of Social Media will need to:

  • Have the ability to develop high-level social media strategy while also delving into the minutia of creation

  • Be an expert across social media channels such as: Facebook, Instagram, Twitter, and LinkedIn.

  • Have excellent writing skills and a good visual eye

  • Have the ability to produce highly creative content that engages and resonates

  • Have sensitivity to voice and creating an air authenticity

  • Have the ability to build and manage a team of outside contractors

  • Have the ability to review and track analytics as well as respond to findings

  • Stay up-to-date with current technologies and trends in social media, design tools, and applications

  • Be proficient in Spreadsheets; Google Analytics; G Suite; basic photography and video editing.

  • Have a basic understanding of paid social media management and SEO

This is a demanding position that will require someone who has a high level of professionalism and soft skills such as:

  • a dedicated work ethic

  • the ability to work autonomously

  • the ability to work effectively in a cross-functional team environment to accomplish goals and efficiently execute on deadline

  • being a team player

  • great creativity

  • great attention to detail

  • the ability to find creative solutions in the midst of constraints

  • the ability to handle multiple projects and deadlines concurrently

  • the willingness to learn and adopt new tools and platforms

Language Requirement

We are very strict about the language requirement for this role. You must have great English and French communication skills, both written and verbal – at least C1 level. We are looking for candidates who have lived in France as well as either the US or the UK. It is important that you demonstrate a familiarity with these cultures as you will need to speak to natives from these cultures through social media.

 

 

Desired Education and Experience

We are looking for someone who has experience as the Head of Social Media or equivalent role. You will have extensive experience working in a team environment collaborating and interfacing with both internal and external stakeholders. Having worked in a bi-lingual environment (English and French) is a plus.

  • 5 to 7 years of experience in digital and social marketing strategy - agency experience is a serious plus.

  • Bachelor’s degree in Communications, Marketing, or a related field; or equivalent work experience

  • Track record of innovation in the social space and demonstrated passion for the role that social can play in an overall marketing & content strategy.

 

Reporting Line

Reports to the VP Communications

 

 

Hiring Process


The journey starts with a phone interview with Audrey, Talent Acquisition Manager (30 minutes).

For the 1st round of interviews we plan face to face meetings with:

  • Kathryn, Content Manager (1 hour)

For the 2nd round of interviews, you plan to:

  • Take a technical assessment (study case) to be done at home or at the office (2 hours)

  • Take an English test to be done at home (at your own pace but before the end of the hiring process)

For the final round, we plan face to face with:

  • Audrey, Talent Acquisition Manager (1 hour)

  • 2 Team members of the hiring manager (1 hour)

  • 2 peers from teams across the organization to discuss about Culture and Values at OpenClassrooms (2 hours)

If you reach the final round, you will be asked to provide us with 5 professional references contact detail.

Feel free to get the gist of who we are : https://openclassrooms.com/courses/how-do-we-work-at-openclassrooms

 

 

WHAT WE OFFER

  • Public transportation in Paris and suburbs for free (Pass Navigo paid by OpenClassrooms)

  • Health insurance for free (“Mutuelle” monthly fee entirely paid by OpenClassrooms)

  • Meal vouchers (Employer contribution at the max authorized by law)

  • Access to gym for free (Gymlib paid by OpenClassrooms)

  • Unlimited days off and a 1.000€ premium once a year for 15+ days off taken

  • Access to remote working

  • A company MacBook

  • A work environment and a strong culture built on agility, openness, respect and high quality

👉 OpenClassrooms is a French hyper-growth company eligible to the French Tech Visa program. That means, for foreign candidates, benefiting from the accelerated procedure to apply for a "Talent Passport" residence permit. There is also a simplified "accompanying family" procedure available for spouse and dependent minor children.

More information here: https://visa.lafrenchtech.com/4/french-tech-visa-for-employees

👉 We value diversity and welcome everyone who wants to join us and make education accessible. We are at an exciting moment and we deeply believe that various backgrounds and experiences will lead to a better product for our students.

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, take up challenges, meet awesome people every week, and change the world, a little bit, everyday! 🌎