COMPANY OVERVIEW

Founded in 2013 by Pierre Dubuc and Mathieu Nebra, OpenClassrooms is a mission-driven company with the ambition of making education and career opportunities accessible to everyone.

The school offers numerous open and free-access courses, along with accredited programs for in-demand professions such as tech, IT, data, pedagogy, marketing, and more—all delivered 100% online. OpenClassrooms uniquely creates and produces all its courses and educational content, relying on a distinctive model focused on practical learning through professional projects and guidance from mentors who are experts in their respective fields.

From the beginning, OpenClassrooms' mission has been centered around impact: by incorporating it into the statutes since 2018 and subsequently obtaining B Corp certification in 2021—a recognition for companies balancing profits with social impact. OpenClassrooms is featured in the Next 40/120 ranking, but what we take the most pride in is having facilitated a renewed career trajectory for over 50,000 individuals in 2023.

Our goal: to become a leader in solutions for apprenticeships and professional retraining.

OpenClassrooms. Education that works.

WHY ARE WE HIRING ?

As U.S. Growth Marketing Manager, you will be responsible for generating qualified leads, driving campaign performance, and fueling both student and employer acquisition in the United States.

This is a high-impact, hands-on role that blends digital growth strategy with local activation. You’ll work closely with sales, operations, partnerships, and brand leadership to shape OpenClassrooms' U.S. go-to-market presence — with a relentless focus on pipeline creation, event marketing, Salesforce tracking, and campaign ROI.

You will play a critical role in building the growth engine that drives our next phase of bookings and brand visibility.

YOUR MISSIONS :

Lead Generation & Campaign Strategy 

• Design and launch full-funnel marketing campaigns targeting U.S. employers (B2B) and adult learners (B2C). 
• Develop segmentation, messaging, and channel mix aligned to sales goals (e.g., paid social, referral, direct outreach). 
• Set and track KPIs including CPL, CAC, ROAS, conversion rate, and lead velocity.

Content Creation & Enablement Support 

• Create and localize compelling marketing content, including social media posts, landing pages, email copy, and campaign messaging tailored to U.S. employer and student audiences. 
• Collaborate with sales and partnerships teams to develop sales enablement materials (e.g., one-pagers, pitch decks, case studies) that support outreach, webinars, and events. 
• Maintain a library of up-to-date collateral and assets that align with OpenClassrooms’ brand, U.S. regulatory context, and employer/student value propositions. 
• Coordinate with the global brand and design teams to ensure consistency and quality across all materials, adapting content for U.S. tone, terminology, and compliance needs.

Event & Field Marketing Execution 

• Own planning, promotion, and follow-up for 3+ events per week (webinars, conferences, community co-hosts). 
• Collaborate with SMB and enterprise sales teams to drive event attendance and sales conversion. 
• Establish regional event presence in key states, including CA, AZ, TX, NY, NJ, CO, and MD.

Salesforce CRM & Performance Tracking 

• Ensure all leads, campaign activities, and follow-ups are tracked in Salesforce.
• Partner with Sales Operations to refine lead scoring, MQL→SQL flow, attribution, and pipeline influence. 
• Build dashboards and reports to communicate marketing impact on revenue.

Referral, Social & Partner Activation 

• Launch and manage referral campaigns with alumni, employers, and mentors. 
• Drive U.S. social media content strategy to support sourcing and visibility.
• Collaborate with partners (e.g., workforce boards, job centers, community colleges) to co-promote programs.

Executive Event Visibility & Support

• Identify, evaluate, and secure speaking opportunities, panels, and conferences that align with OpenClassrooms’ U.S. market strategy and raise executive brand visibility.

• Partner with the CEO and Senior Director of U.S. Sales & Operations to coordinate keynote invitations, media briefings, and thought leadership placements at national and regional events.

• Collaborate with the global marketing and comms teams to develop executive bios, pitch materials, and event-specific assets to position OpenClassrooms as a thought leader in education, apprenticeships, and workforce innovation.

Cross-Functional Collaboration 

• Work hand-in-hand with Sales, Partnerships, Product, and Admissions teams to synchronize campaign timelines and messaging. 
• Serve as the bridge between U.S. market needs and global brand/creative resources. 
• Serve as the U.S. marketing liaison on cross-functional projects that require alignment with global teams, such as regulatory milestones (e.g., WASC), product launches, or strategic campaigns. 
• Work closely with international peers in France to share insights, localize campaigns, and coordinate rollout plans across time zones and markets. 
• Bring a solutions-oriented mindset to cross-cultural collaboration, understanding when to escalate vs. self-activate. 
• Represent U.S. marketing insights in bi-weekly global marketing meetings.

COMPETENCIES REQUIRED

You bring a rare blend of data-driven growth expertise, campaign execution excellence, creative problem-solving, and deep empathy for both learners and employers. You understand how to generate demand in complex markets, and you're equipped to drive pipeline growth, enhance brand visibility, and support revenue outcomes in the U.S. education and workforce landscape.

You thrive at the intersection of strategy and execution, using insight, experimentation, and collaboration to turn ideas into measurable results. You are analytical and action-oriented, excited to build high-performing lead generation campaigns while working cross-functionally to accelerate student sourcing and employer acquisition.

Growth strategy & lead generation

Strategic growth & demand generation

• +5 years of experience in B2B or B2C growth marketing, preferably in Edtech, Bootcamps, or workforce services

• Proven success in designing and executing lead generation strategies across B2B and B2C channels.

• Deep understanding of multi-channel performance marketing (paid social, referral, events, content), segmentation, and funnel optimization.

• Ability to translate marketing plans into measurable pipeline growth and lead quality improvements using data and insights.

Event marketing & local activation

• Demonstrated ability to plan, promote, and execute high-impact marketing events (webinars, community meetups, conferences).

• Skilled in coordinating across internal and external stakeholders to maximize attendance, engagement, and post-event conversion.

• Experience managing regional marketing presence and partnerships in key geographies (e.g., CA, NY, TX).

CRM, Attribution & Analytics

• Advanced user of Salesforce (or equivalent CRM) and marketing automation tools (HubSpot, Pardot).

• Ability to build and interpret dashboards, lead scoring models, attribution paths, and ROI reports.

• Familiarity with CAC, CPL, ROAS, lead velocity, and funnel conversion metrics.

Content Development & Enablement

• Experience creating or localizing marketing content for employer, student, and partner audiences.

• Skilled in developing social media content, email copy, one-pagers, case studies, and pitch decks that align with brand tone and business goals.

• Ability to adapt messaging for compliance-heavy, workforce-aligned campaigns and regulatory contexts.

Cross-Functional & International Collaboration

• Comfortable working in a matrixed, global environment with stakeholders across Sales, Product, Brand, Legal, and Partnerships.

• Able to lead projects with international teams, managing asynchronous collaboration and cultural nuance.

• Demonstrated success collaborating on global initiatives like accreditation campaigns, program launches, or public sector engagement.

Executive Visibilité & strategic support

• Experience coordinating C-level visibility at public events, panels, and high-stakes speaking engagements.

• Ability to develop executive bios, prep materials, and post-event wrap-ups aligned with brand and mission.

• Strong organizational skills and presence of mind in handling sensitive, high-visibility opportunities.

Operational Agility & Self Management

• Thrives in a fast-paced, startup-like environment; can balance short-term execution with long-term planning.

• Highly autonomous and solutions-oriented — able to prioritize, adapt, and deliver without extensive handholding.

• Comfortable juggling multiple priorities while maintaining high attention to detail and follow-through.

Mission & Brand Alignments

• Deep alignment with OpenClassrooms’ mission of accessible, outcomes-driven education and social mobility.

• Strong sense of purpose and accountability in helping learners and employers connect through impactful apprenticeships and reskilling programs.

• Excited to represent a values-driven brand in both public and private sector spaces.

LANGUAGES

• English: Native or C2-level fluency required.
  

• French: C1 proficiency is a strong plus.

LOCATION

OpenClassrooms is a remote-first organization, with offices across the EU, the UK, the US, and headquartered in Paris, France. The role is based in the US. You will have to travel at least once a year to Paris (HQ) and be willing to participate in occasional meetings in European time zones to collaborate with key stakeholders.

REPORTING LINE

This role reports to the Senior Director, U.S. Sales & Operations, Lisa Skelly and cross-functional U.S. teams.

OUR PERKS :

• OpenClassrooms operates as a "remote-first" company, making remote work the standard. You can work remotely from any of the following states: Texas, Washington DC, Georgia, California, New Jersey
• Our work environment and culture are rooted in the company's four core values:we care, we dare, we persist, we tell it as it is.
• Stock option plan for all employees
• 401(k) with a 5% match
• Health Insurance with United Health Care (100% covered for you and 75% covered for your family)
• Dental & Vision Insurance with Guardian (100% covered for you and 75% covered for your family)
• Company-provided MacBook.
• Access to OpenClassrooms' training catalog.
• 20 days of Paid Time Off per year
• 5 "Caretaker Days" per year are provided, allowing you to take care of your loved ones.
• Complimentary access to the moka.care app (mental health solution)

HIRING PROCESS

• HR Prequalification (30 mins):Initial phone or video interview with a member of the HR team to discuss essential criteria such as availability, salary expectations, motivation...
• Manager Interview : Virtual interview with the hiring manager to delve into your professional background and achievements. 
• Practical Case Study ): Validation of your practical skills through a case study
• Team/Stakeholder Interview : Virtual interview with two members of our teams to evaluate your compatibility with our work environment and values.
• Professional References: At the end of the process, we may request professional references if necessary. 

Join our Team !

Intrigued? Let's get to know each other! Apply today — we're looking forward to receiving your application!

Feel free to check out our online course How do we work at OpenClassrooms to better understand our mission, culture, and team composition.

👉 OpenClassrooms' mission is to make education accessible, emphasizing diversity as a catalyst against barriers to education and professional integration. As an employer, we highly value diversity, fostering an inclusive culture. We encourage everyone to apply, regardless of gender, age, orientation, origin, or disability. If you have a disability and we can do something to facilitate your interview process, please let us know.

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, tackling new challenges, meeting remarkable individuals every week, and contributing to innovation and education in France and worldwide!