COMPANY OVERVIEW

Founded in 2013 by Pierre Dubuc and Mathieu Nebra, OpenClassrooms is a mission-driven company with the ambition of making education and career opportunities accessible to everyone.

The school offers numerous open and free-access courses, along with accredited programs for in-demand professions such as tech, IT, data, pedagogy, marketing, and more—all delivered 100% online. OpenClassrooms uniquely creates and produces all its courses and educational content, relying on a distinctive model focused on practical learning through professional projects and guidance from mentors who are experts in their respective fields.

From the beginning, OpenClassrooms' mission has been centered around impact: by incorporating it into the statutes since 2018 and subsequently obtaining B Corp certification in 2021—a recognition for companies balancing profits with social impact. OpenClassrooms is featured in the Next 40/120 ranking, but what we take the most pride in is having facilitated a renewed career trajectory for over 50,000 individuals in 2023.

Our goal: to become a leader in solutions for apprenticeships and professional retraining.

OpenClassrooms. Education that works.

WHY ARE WE HIRING ?

As U.S. Growth Marketing Manager, you will be responsible for generating qualified leads, driving campaign performance, and fueling both student and employer acquisition in the United States.

This is a high-impact, hands-on role that blends digital growth strategy with local activation. You’ll work closely with sales, operations, partnerships, and brand leadership to shape OpenClassrooms' U.S. go-to-market presence — with a relentless focus on pipeline creation, event marketing, Salesforce tracking, and campaign ROI.

You will play a critical role in building the growth engine that drives our next phase of bookings and brand visibility.

YOUR MISSIONS :

RESPONSIBILITIES

• Lead Generation and Campaign Strategy
  Design and run full-funnel marketing campaigns for the U.S. employers (B2B) and learners (B2C). Define segmentation, messaging, and channels (paid social, referrals, outreach). Track KPIs: CPL, CAC, ROAS, conversion rate,and lead velocity.
• Content & Enablement 
  Create localized marketing content (social, email, landing pages) for U.S. audiences.
  Develop sales enablement materials such as one-pagers, pitch decks, and case studies. 
  
• Event Marketing
  Plan and promote 3+ weekly events (webinars, conferences, community meetups).
  Expand regional visibility across key states (CA, AZ, TX, NY, NJ, CO, MD).
  
• CRM & Analytics
  Manage leads and campaigns in Salesforce or equivalent CRM.
  Build dashboards to track performance, ROI, and pipeline influence.
  
• Cross-Functional & Executive Support
  Support executive visibility at events, panels, and conferences.
  Collaborate with global teams to localize campaigns and share market insights.

COMPETENCIES REQUIRED

• Lead Generation & Growth – Proven success driving B2B/B2C campaigns with measurable pipeline and ROI impact.

• Analytical Thinking & ROI Tracking – Strong command of metrics (CAC, CPL, ROAS) and ability to optimize results.

• Event Marketing & Executive Visibility – Skilled in managing high-impact events and supporting senior leadership visibility.

• Content Development – Creates and adapts marketing content that aligns with U.S. audiences and brand voice.

• CRM & Salesforce Fluency – Experienced with Salesforce, HubSpot, or similar tools to track, score, and report leads.

• Cross-Functional Collaboration – Works effectively with Sales, Product, Partnerships, and Brand to align priorities.

• Autonomy & Agility – Operates independently in a fast-paced, dynamic environment; delivers results efficiently.

• Mission & Brand Alignment – Deep connection to OpenClassrooms’ purpose of accessible, outcomes-driven education.

• Languages: English (C2) required; French (C1) a plus.

At OpenClassrooms, we prioritize learning potential over a perfect alignment with every job criterion. We highly value qualities such as eagerness to learn, commitment, and the potential for growth. If you are motivated and confident in your ability to excel in the role, we enthusiastically encourage you to submit your application.

LOCATION

OpenClassrooms is a remote-first organization. The role is fully remote from the U.S. We have an office in our HQ in France. There may be an opportunity to travel to Paris once a year and to occasionally join meetings in European time zones to collaborate with HQ teams and other key stakeholders.

YOUR FUTURE TEAM

You’ll report directly to the Senior Director, U.S. Sales & Operations, and manage one Marketing Associate.
The U.S. go-to-market team (~15 people) operates like a start-up within the larger global organization (~250 people), running campaigns, lead generation, and growth initiatives autonomously while benefiting from support from HQ teams in France — including Marketing & Communications, Learning, Product, data…

You’ll collaborate closely across the U.S. Sales, Partnerships, and Operations teams to ensure campaigns are aligned, impactful, and deliver measurable results.

The environment is fast-paced, collaborative, and mission-driven, with a strong focus on autonomy, results, and teamwork.

OUR PERKS :

• OpenClassrooms operates as a "remote-first" company, making remote work the standard. You can work remotely from any of the following states: Texas, Washington DC, Georgia, California, New Jersey
• Our work environment and culture are rooted in the company's four core values:we care, we dare, we persist, we tell it as it is.
• Stock option plan for all employees
• 401(k) with a 5% match
• Health Insurance with United Health Care (100% covered for you and 75% covered for your family)
• Dental & Vision Insurance with Guardian (100% covered for you and 75% covered for your family)
• Company-provided MacBook.
• Access to OpenClassrooms' training catalog.
• 20 days of Paid Time Off per year
• 5 "Caretaker Days" per year are provided, allowing you to take care of your loved ones.
• Complimentary access to the moka.care app (mental health solution)

HIRING PROCESS

• HR Prequalification (30 mins) with a member of the HR team
  
• Manager Interview (1 hour) with Lisa Skelly, Senior Director, U.S. Sales & Operations, to delve into your professional background and achievements.
  
• Practical Case Study (take home) Validation of your practical skills through a case study
  
• Team/Stakeholder Interview (60 mins): Virtual interview with two members of our teams to evaluate your compatibility with our work environment and values.
  
• Professional References: At the end of the process, we will request professional references.
  
  

Join our Team !

Intrigued? Let's get to know each other! Apply today — we're looking forward to receiving your application!

Feel free to check out our online course How do we work at OpenClassrooms to better understand our mission, culture, and team composition.

👉 OpenClassrooms' mission is to make education accessible, emphasizing diversity as a catalyst against barriers to education and professional integration. As an employer, we highly value diversity, fostering an inclusive culture. We encourage everyone to apply, regardless of gender, age, orientation, origin, or disability. If you have a disability and we can do something to facilitate your interview process, please let us know.

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, tackling new challenges, meeting remarkable individuals every week, and contributing to innovation and education in France and worldwide!